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Why does a Dutch top executive in the international hotel industry choose a career as director of an American hospital?

Gerard van Grinsven was CEO of Henry Ford West Bloomfield Hospital until 2013 and passionately tells how he has turned that hospital into a Community Centre for Well-being in which patients are guests.

The hospital has a great medical program but above all plays a central role in society. If you treat your guests in this way, you become so unique with your offer that every patient wants to come to your hospital. According to Gerard, you have to rely on your employees for this. He created a culture in his hospital in which he hires employees on their natural talents. The hospital ranks in the top one percent of companies in the United States for the best service and hospitality.

As CEO of the U.S. Cancer Treatment Centers, Gerard has made significant improvements in the culture, resulting in the highest patient engagement and NPS in the country in healthcare. Gerard is currently introducing his philosophy to the real estate world.

But according to Gerard, that is not enough. He is continuously working on improving customer satisfaction.

How does he do that?

Gerard van Grinsven is happy to tell you that at your event. Together with your customers or for your employees. As a presenter to large groups, but also as a leadership inspiration in small master classes in which interaction with the group is central. Gerard discusses topics such as:

• how do you lead with your customer?
• what is the leader’s secret to achieving resounding success
• success factors Henry Ford West Bloomfield and Cancer Treatment Centers;
• foundation of the Ritz Carlton success.

Brilliant – energy boost!

Terrific!! what a beautiful man with a beautiful story!

Stimulating, provocative and forces you to think. This triggers changes.

Kicked quite a few sacred houses!