Gerard van Grinsven made the switch from the hotel business to the healthcare sector in 2006. Gerard van Grinsven was vice president and area general manager for The Ritz-Carlton Hotel chain. During his career, Van Grinsven has opened 20 hotels worldwide.
After more than 25 years of experience in the hotel industry, van Grinsven enriched the hospital with a unique expertise in service excellence. He became president and chief executive of Henry Ford West Bloomfield Hospital.
Gerard van Grinsven has been awarded the prestigious Malcolm Baldrige National Quality Award three times, twice for his success at the Ritz Carlton and once for the Henry Ford Health System.
Gerard is currently introducing his philosophy to the real estate world.
Gerard is a known pioneer who was involved in transforming two distinct industries: healthcare and luxury hospitality. He is renowned for embracing challenges others deem impossible with a reputation for elevating brands, nurturing customer loyalty, emotionally engaging stakeholders, and streamlining operations.
Gerard believes that we need to create consumer segmentation and customization, build emotional connections and move away from the ‘one-size-fits-all’ model of healthcare delivery. Like other consumer organizations, he believes we need to treat people like valued and respected consumers, not by disease or payment, but by patient and consumer needs and their preferred engagement.
Entrepreneurial CEO offering progressive experience in operations leadership. Skilled at identifying and implementing process improvements to drive efficiency, productivity, and maximizing market penetration. Proud member of teams that have earned an unprecedented two Malcolm Baldrige National Quality Awards at The Ritz-Carlton Hotel Company in 1999 and the Henry Ford Health System in 2012. During his tenure at Cancer Treatment Centers of America, Gerard led the organization to be ranked fourth out of the 42 national hospital systems, tracked in the YouGov BrandIndex “Best Brand” survey.
A highly regarded speaker, communicator and writer on the topics of: driving growth, quality outcomes and profitability through world-class customer service, the future of healthcare and creating a foundational patient and consumer experience in an era of value-based purchasing.
1972 – 1978
Havo Oud Vroenhoven, Maastricht
1978 – 1982
Hogere Hotel School Maastricht
November 1983 – maart 1985
Coffee Shop Manager, Holiday lnn Marble Arch London, Verenigd Koninkrijk
Maart 1985 – Juni 1986
Restaurant Manager, The Mandarin Oriental Jakarta, Indonesië
Juni 1986 –september 1988
Assistant Food and Beverage Director, The Oriental Bangkok, Thailand. Then similar features In Hong Kong, Manila, Berlin, Seoul
1996 – 2002
Responsible for the opening of 20 Ritz Carlton Hotels worldwide
Februari 2002 – mei 2006
Area General Manager and Vice President, The Ritz-Carlton Hotel Company LLC, United States
Director Henry Ford West Bloomfield Hospital, Detroit
CEO American Cancer Treatment Centers